As online marketing efforts become increasingly important and increasingly competitive, the need for reliable, actionable metrics to measure those efforts becomes vital. Not only do purely online interactions with customers need to be tracked (e.g., web forms, chat, shopping cart transactions), but also so do offline interactions that occur via online advertising—especially phone calls.
Mongoose Metrics’ AccuTrack product plugs this “offline interaction” hole by tracking, measuring, and reporting on what phone calls are coming from what advertising source. Although not as robust and deep-diving as our AccuTrack Session Directories, AccuTrack Multi Dynamic 1-1 will allow you to track if a visitor came from a specific source, but with a simpler method of changing out multiple numbers on your site with multiple Mongoose numbers.
This allows you to track if specific online sources result in “offline” phone calls being made. Allowing you to see what sources result in phone calls at a cheaper cost than regular AccuTrack Session Directories thanks to using less phone numbers. You no longer track down to session-level, keyword-level with multiple Mongoose campaigns, but if all you require is see how often certain specified sources such as certain PPC Ad Groups or Display Banners are converting to calls, and don’t need such granularity, this product will save you money.
ABOUT THIS DOCUMENT
This document was written to give an overview of the process of getting AccuTrack Multi Dynamic 1-1 campaigns up-and-running with Mongoose Metrics—from initially evaluating a site’s readiness for AccuTrack Multi Dynamic 1-1 all the way to final implementation and testing. The detail in this document may make the process appear slightly intimidating, but in reality, the process is fast, simple, and something that we do several times a day here at Mongoose Metrics.
We truly believe that the biggest strength in our company and services are our relationships with our customers—so if at any time you have questions about anything inside of this document, don’t hesitate to get in touch with us with any questions that you might have. Our goal is to make sure you are successful.
The first step of any AccuTrack Multi Dynamic 1-1 installation is a quick look at the candidate website on which you are looking to install call tracking. You’re looking for a few things:
1. Are there multiple phone numbers prominently displayed on the website that you'd like to switch with multiple Mongoose tracking numbers?
2. Are the phone numbers displayed as text on the site (instead of embedded inside of an image?)
If the site meets these two high-level qualifications, the site is likely a good candidate for AccuTrack Multi Dynamic 1-1 installation.
CREATING A NEW ACCUTRACK MULTI DYNAMIC 1-1 CAMPAIGN
Now after having all that is said, you need to decide on some things while setting up an AccuTrack Multi Dynamic 1-1 campaign:
1. Would you like toll-free or local numbers? If local, what municipality or city would you like local numbers in? Do you want Dallas or Fort Worth phone numbers for example.
2. What is the destination number for the calls going to each specific number on the page? This is the number that calls made to the Mongoose phone numbers will be routed to?
3. Naming of the campaign(s)? Try to keep this consistent so you will know which Mongoose 1-1 campaigns correspond with a specific website.
After deciding all of these factors you can go ahead and click Create New Campaign on the Campaign screen in your Mongoose Metrics account, and then choose AccuTrack 1-1 Campaign.
On this next screen name the campaign, reflecting what exactly this campaign is tracking. And then finally enter the destination number of where calls made to the phone number within this campaign will be routed or sent to. Be sure to enter the destination number as just the ten digits of the phone number, no other characters should be present such as dashes or parentheses.
Then finally click Create AccuTrack 1-1 Campaign. You will then need to provision a tracking phone number to this campaign. How to do that is covered in another document.
Create a new AccuTrack 1:1 campaign for each phone number on your page you wish to replace. For example, if there are two phone numbers on your page, create two Mongoose campaigns.
CONFIGURING NUMBER REPLACEMENT
The number replacement settings can be accessed by clicking on the “Edit” link under the “Replace Settings” column on the “Campaigns” page. Here you can customize the Regex replacement to look for and replace (or not replace) specific phone numbers throughout the site on all pages the person can navigate to.
Below is the code needed to be place on your webpages. There is a code template attached to this Knowledge Base article that you can use.
Modify these two lines of code:
The 'Number_On_Page_To_Replace' must be entered as ten digits with no special characters
The 'Tracking_Number' will be entered in the format you would like the number to appear on the page
Now place that snippet of code just before the closing body tag throughout your pages.
URL SETUP/FORMATTING FOR ACCUTRACK DYNAMIC 1-1
Here is the Multi Dynamic 1-1 URL query to be added to the end of a destination URL:
Add a Campaign Code from one of the 1:1 campaigns where it says "ENTER_CAMPAIGN_CODE_HERE". Here is an example URL with the Dynamic 1-1 URL query added to the end:
You will begin to receive tracking data for your incoming phone calls sourced on your website.